Nokia ha vuelto a utilizar el teléfono de Apple para ensalzar uno de sus productos, a través de un anuncio publicitario en el quecompara la cámara del iPhone 5 con la de su Lumia 925. El spot muestra una mejor calidad de las fotografías tomadas desde el dispositivo de Nokia, en espacios con distinta luz y tanto con flash como sin él.
Los fabricantes de teléfonos están haciendo cada vez más uso deanuncios publicitarios impactantes como estrategia comercial para potenciar las características de sus dispositivos móviles y, de paso, criticar las características de los de la competencia. Fue unaestrategia muy habitual en Samsung cuando empezaban a promocionar sus Galaxy S.
En el caso de Nokia, el objetivo de sus últimas campañas publicitarias ha sido desmerecer los terminales de Apple y poner sobre la mesa una de las características estrella de sus Lumia; y en su último spot ha vuelto a hacer lo mismo y de una forma muy directa. El anuncio es una comparación constante de la calidad fotográfica del Lumia 925 de la empresa finlandesa y del iPhone 5 de los de Cupertino.
El mensaje del ‘spot’ consiste en que la cámara de este terminal de Nokia es mejor, haya la luz que haya, y tanto con como sin flash. Para ello, el anuncio muestra la varias fotografías tomadas dos veces, una desde el Lumia 925 y otra desde el iPhone 5.
En todas ellas, la calidad de la cámara del smartphone de Nokia es mejor, mientras que las imágenes realizadas desde el de Apple, carecen de la misma nitidez y luminosidad. Un ejemplo de esta comparativa del spot son varias fotografías con flash del iPhone 5 tomadas a personas, que dejan imperfecciones como los ojos rojos y los rostros blancos, mientras que las del Lumia 925 corrigen este error.
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My situation was we both came from the same country but we were were married here in the Middle East. But it seems our Government does not recognize that marriage because certificate was not stamp by our embassy. But at that time our Government does not have embassy here. I guess we should get married again in our country on our 25th anniversary.
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Malaysia Chronicle: “For the first decade of the new century, Malaysia has lost a staggering RM1.08 trillion (US$338 billion) in illicit outflows which is the fourth highest in the developing world……The Global Financial Integrity (GFI) reported in January that RM930 billion flowed out of Malaysia from 2000 to 2008, growing to RM218 billion per year from an initial RM71 billion in that period. Malaysia lost RM150 billion in illicit outflows in 2009. The report elaborated further by stating that the increase was “at a scaled seen in few Asian countries”
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