Pioneer dejará de fabricar pantallas de plasma de 42 pulgadas y en su lugar comprará los paneles de ese y tamaños menores a Matsushita (fabricante de Panasonic) o a Hitachi, para revertir las pérdidas de su negocio de televisiones, según el diario Asahi.
Agencias – La empresa Pioneer dejará de fabricar estos paneles en una planta de Kagoshima, en el sur de Japón, en marzo de 2009, según indicó el sábado el diario.
Pioneer se centrará ahora en fabricar paneles de 50 o más pulgadas en otras plantas, según el Asahi.
Sería el último paso de Pioneer para abandonar un modelo de negocio vertical, en el que los fabricantes gestionan tanto la producción de piezas clave como el ensamblaje de los productos finales, después de su decisión del año pasado de comprar paneles de cristal líquido (LCD) de Sharp para empezar a vender televisiones de LCD.
El negocio de pantallas de plasma de Pioneer ha luchado por competir con rivales más grandes y con modelos de producción más eficientes, como Matushita y LG.
Pioner tiene el objetivo de vender 480.000 televisiones de plasma en este año fiscal, que termina el 31 de marzo, menos de un décimo de los objetivos de venta de Matsushita de cinco millones de unidades.
Pioneer compró la planta de Kagoshima a NEC y ahora espera que NEC la recompre, según el Asahi.
Un portavoz de Pioneer indicó que publicaría su estrategia para el mercado de televisiones planas a primeros de marzo, cuando se presente un plan de negocio a medio plazo, pero que no se había decidido nada específico.
[tags]TV plasma, Pioneer[/tags]
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